Pale Morning Media is a strategic communications agency specializing in the outdoor recreation economy value chain. 

Pale Morning Media works with organizations, businesses and individuals, increasing the quality and quantity of their brand visibility.

Founded in 2001, Pale Morning Media employs five full-time staff members and works regularly with a variety of complementary agencies and freelancers.  

Our experienced staff includes a blend of former journalists, marketers, and lifelong outdoor enthusiasts. Our familiarity with the evolving media landscape is matched by a nuanced understanding of what makes a story, a destination or a new piece of gear truly newsworthy.

For each client, Pale Morning Media crafts individual programs based on goals, needs and resources. At the core of every program is strategic communications, with customized spotlight tactics from throughout the marketing realm added  as warranted – including traditional and digital public relations, event activations and creative media creation..

The Pale Morning Media process begins with the identification of powerful and memorable brand stories, and continues with the identification of primary audiences from a broad range of influencer categories. Our process is supported by an extensive collection of leading edge support tools, including comprehensive digital media databases, online media kits and social media press releases.


There is no such thing as a ‘standard client.’ Every brand is a unique combination of personalities, products and goals