Pale Morning Media is a traditional and digital public relations agency that drives sales by increasing the quantity and quality of brand visibility. 

Founded in 2001, Pale Morning Media employs five full-time staff members and works regularly with a variety of complementary agencies and freelancers.  

Our experienced staff includes a blend of former journalists, marketers, retailers and lifelong outdoor enthusiasts. And our familiarity with the evolving media landscape is matched by a nuanced understanding of what makes a story, a destination or a new piece of gear truly newsworthy.

For each client, Pale Morning Media crafts individual programs based on goals, needs and resources. At the core of every program is strategic public relations, with customized spotlight tactics from throughout the marketing realm added  as warranted – including digital, event activations, creative communications and consumer-facing promotional strategies.

The Pale Morning Media process begins with a journalistic-style identification of powerful and memorable brand stories, and continues with the identification of primary audiences from a broad range of media and influencer categories. Our process is supported by an extensive collection of leading edge support tools, including comprehensive digital media databases, online media kits and social media press releases.


There is no such thing as a ‘standard client.’ Every brand is a unique combination of personalities, products and goals