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Nov 10, 2016
The victory of high touch
Nov 10, 2016
Nov 10, 2016
May 18, 2016
Video recap: Vermont Outdoor Industry summit gathering
May 18, 2016
May 18, 2016
May 4, 2016
Vermont Outdoor Industry raises profile of economic sector at State House news conference
May 4, 2016
May 4, 2016
Mar 3, 2016
Storytelling vs. communicating
Mar 3, 2016
Mar 3, 2016
Dec 16, 2015
OIA enters national Climate Change debate ... but what does it mean?
Dec 16, 2015
Dec 16, 2015
Oct 30, 2015
What if Outdoor Retailer moved to New York City?
Oct 30, 2015
Oct 30, 2015
Jul 28, 2015
The rise of Soft Outdoor
Jul 28, 2015
Jul 28, 2015
Jul 19, 2015
Get carded at Outdoor Retailer Summer Market
Jul 19, 2015
Jul 19, 2015
Jul 15, 2015
Land hurts: Why the LWCF matters
Jul 15, 2015
Jul 15, 2015
Jun 29, 2015
Brands who can
Jun 29, 2015
Jun 29, 2015
May 15, 2015
Nepal Giving Guide
May 15, 2015
May 15, 2015
Mar 15, 2015
Success means never having to fake you're sick on a powder day
Mar 15, 2015
Mar 15, 2015


Storytelling vs. communicating

March 03, 2016

There’s only one table left in the bar. Typical.  And it’s right in front of the band who just started and seems pretty damn loud. So you decide to just hang near the back and sip your beer in your ski boots. Maybe something will open up. 

It was a big day out there. One of the biggest of the year, actually. Maybe even all time. No lunch breaks for anybody today, no downshifting, no rest breaks, and no need.  Ropes were dropping, lines were sparking off in every direction, and all the favorites were paid a respectful visit:  the 19th, Octopus’ Garden and even The Church. As with all great days, you spent most of in a tiny group, often alone, not seeing much of a crowd until … well … now.

You see a friend at the end of the bar. You’ve known him for years. Longer, actually. Half-full beer in hand, he’s giving a detailed blow by blow of his epic day.  How it started before dawn. How he got the invite for an early tram. How he ducked a rope at just the right time and was the second person up the headwall. How he got it all fresh and got it all first.  

It’s undoubtedly true of course. There’s no question in your mind that everything happened just as he said. It was a great day, after all, and he summed it up very well. He was standing in just the right spot at the end of the bar, where plenty of folks could hear him. He had a loud voice, deep and confident and easy to understand. And he was dutiful to the details: the snow, the slopes, the rollers and the rocks.  But the longer he talks, the more you realize that you have little interest in hearing his story.

You wobble away to a spot behind the fireplace where you come across another group of skiers you know.  In truth, they look exactly like the crowd you left behind at the end of the bar: same gear, same flushed cheeks, same goggle lines and same end-of-the-day smiles. 

They see you, invite you over and ask you how your day was. They laugh at your story about the moose.  And then they start into stories of their own, each one unique and unexpected, each one building on the one before it, each one making you that much more excited for what tomorrow might bring. 

And after several hours of storytelling … you’re still listening.

Tags: storyelling, epic days
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